It's been one busy week for Justin Timberlake. First came rumors that J.T. was shopping around a golf memoir, then came confirmation today that the former boy bander is on the shortlist for the coveted role of Hal Jordan in the upcoming "Green Lantern" movie. Now, Justin can add one more item to his ever-growing to-do list: fragrance fronter.
Justin will be the face of two new Givenchy fragrances — Play and Play Intense — when they debut this fall in the U.S., reports Women's Wear Daily.
“We were looking for a man who’s recognized all over the world, someone new to the world of perfumery, and with great seductive potential,” Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics N.A. and president and ceo of Christian Dior Inc., told WWD. “Most importantly, we needed to find a man who could embody the modern elegance specific to the Givenchy brand as well as all the facets of Play.”
Modern elegance is something Justin knows well, from his own eclectic style to the look of his William Rast clothing line. Much like celebrity fragrance endorsers before him (think Hayden Christensen, Henry Cavill and James Franco), Justin will be the face, not the name behind the colognes. The 28-year-old has no plans to launch his own scent anytime soon.
“I could see doing a William Rast fragrance, but that’s as far as I think I’ll take it,” he said, joking that “there’s some level of narcissism you have to put in check” to do one.
What do you think about Justin fronting Givenchy's new fragrances?
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