Tens of thousands of Twilighters at the San Diego Comic-Con this morning were greeted by Burger King representatives, strategically placed outside events promoting the franchise. The BK reps handed out paper folding "crowns" — a long-time trademark of the hamburger franchise.
But instead of featuring the King himself, the crowns featured the likenesses of Robert Pattinson, Kristen Stewart, Taylor Lautner and others.
MTV can confirm that Burger King will be featured in the "New Moon" film via product placement, with its food products being consumed by the movie's stars — well, at least, those of them that can eat human food.
To help promote the tie-in, Burger King will soon begin distributing paper crowns in stores worldwide. One reads "Team Edward" and features Robert Pattinson, Kristen Stewart and the Cullen clan. The other reads "Team Jacob" and has Taylor Lautner staring seductively from the front of the crown, accompanied by photos of Stewart, and the shirtless Wolf Pack.
"Coming to Burger King Restaurants November 2009" reads the crowns, which are currently wrapped around the heads of thousands of Twilighters around the San Diego Convention Center.
Another interesting confirmation on the crowns? Near the bottom is the words "PG-13. Some material may be inappropriate for children under 13." Stay tuned for blood, Bella and burgers this November, as "Twilight" fans will be getting it their way.