We gave you a sneak peek of some of the products two weeks ago, but it's finally here: the Twilight Beauty website has launched. Now you, too, can wear cruelty-free makeup (no werewolf animal testing!) inspired by the vampire love story. We're not sure if this will bring you any closer to convincing Robert Pattinson that you're soul mates, but it's a start!
Beginning with the home page, which has images of the "Twilight" actresses with quotes from "New Moon" vaguely relating to beauty — Alice: "I've already seen you open it and guess what? You love it. You're gonna wear it to your party tonight," and Bella: "I wanted to look at you for as long as I could" — interspersed with product shots, it's clear the people behind Twilight Beauty really want us to know that they understand "Twilight."
But the descriptions of each line seem like they're trying a little too hard to drive the point home. For instance, Luna Twilight, is described as the softer, more natural line: "Gold shining through the translucent black represents the light coming through the darkness, the power of Edward's love for Bella despite the obstacles that stand between them," and Volturi Twilight, the harsher, sparkly, best-suited-for-nighttime line: "The line has a sharp clear prismatic quality halved with a solid timeless black, symbolizing the never ending struggle between good and evil, right and wrong, love and lust."
A skeptic might think that some folks are just trying to cash in on "Twilight" mania, but the FAQ answer about why you should buy the products is actually quite sincere: "Here at Twilight Beauty, we are definitely die-hard Twilight fans! Inspired by the amazing book and film series, our aim is to create makeup that makes us feel as beautiful as the story itself. From playing the characters to just plain feeling pretty—our makeup is meant to give us that enchanting look we all crave."
The products themselves seem both pretty and wearable (we haven't tried them, but let us know if you have!), but the best part about Twilight Beauty is the fact that all the makeup has hilarious, vampire-related names. We would have loved to attend their product-naming brainstorming session!
Check out what's in our virtual shopping cart:
From the Luna line:
Just Bitten Staining Balm in Lullaby (i.e. peach lipstick), which is pictured to the right, and Mortal Glow Blushing Crème in Adrenaline (i.e. pink blush). We've previously given our praises to the Twilight Venom lip gloss (a deep red lip stain that "stings") — which is a DuWop product that is also now available on this site — so we're thinking the lipstick would be a nice shade underneath it.
From the Volturi line:
Immortal Liquid Body Shimmer in Black Magic ("sheerest black with subtle gold sparkle"), which is pictured to the right, and Enrapture Lip Gloss in Arsenic and Obsess ("super sheer, vitamin e laced glosses in two fantastic shades with just enough gold shimmer to bring out your inner sinner"). With shade names that sound so devilish, it's hard not to want to try these out at least for one night!
The award for cleverest name and most useful product:
The Volturi Twilight Foreshadow Eyelid Primer, a "silky champagne colored balm that goes on colorless to prime the lids for creaseless, long lasting shadow application." We're not in love with the packaging as it doesn't have quite the same pizazz as the other products flanking the collection, but we're betting this'll be the first thing we buy just for the fact that we want to show it to all of our friends and say, "Look it's called 'Foreshadow' ... get it?"
Have you tried the Twilight Beauty products yet? Are you planning to? Is the fact that the creators are huge "Twilight" fans enough to get some of your hard-earned money?