By Cara Alwill
Rimmel London is expanding its roster of celebrity endorsers, adding Beyonce's sister, Solange Knowles, Zooey Deschanel and model Alejandra Ramos Munoz to the list of gorgeous stars that support the cosmetics line. These beauties join Kate Moss, Georgia May Jagger and Coco Rocha as brand spokeswomen.
According to WWD, the company is thrilled to welcome the new faces, and Bernd Beetz, Coty Inc’s chief executive officer gloated, “Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand’s visibility and strengthening Coty’s global color platform.”
The ladies are hard at work, each dedicated to their own personal projects in addition to their new roles at Rimmel. Solange is busy working as a singer-songwriter, DJ, actress and producer. Zooey, who is known for her role in "500 Days of Summer," and is also a musician, will release her second album this spring with her band, She & Him. Alejandra is busy modeling while also juggling her new position fronting Rimmel.
The three very distinctly beautiful women have been brought on to represent different areas of Rimmel, and will each star in their own TV and print ads, aimed to improve the global appeal of the brand. We can’t wait to see how gorgeous they look!