HBO isn't letting up on the "True Blood" marketing campaign for its upcoming third season. The network has already begun promoting the new batch of episodes in a variety of interesting ways, including tantalizing previews of both Eric Northman (Alexander Skarsgård) and Sam Merlotte (Sam Trammell) facing down some serious trouble, not to mention the possibility of a True Blood coffee drink.
Now comes the latest piece of what The Hollywood Reporter is referring to as "a 12-part weekly advertising series," this time with a simple and effectively bloody message...
Want to know more? Hit the jump and we'll give you the scoop on the latest "True Blood" poster!
The color red has become synonymous with the HBO vampire drama, so seeing such a color take a literal background role is somewhat surprising. In the latest poster, the word "VILF" appears in white against a pure red backdrop, once again signifying that the vampire community is striving to integrate with humankind — not only can bloodsuckers suck on caffeine, they can also toss slang words around like the best of us!

Clearly, the most important question is this: what does "VILF" stand for? Vampires in Lousiana flourish? Vampirism is, like, fantastic? Vampires I'd like to fang? Something decidedly more adult-oriented? Make sure to take your best stab at the message with your trustiest wooden stake in the comments section below!
Tell us what you think of the "True Blood" marketing campaign's latest entry in the comments or on Twitter!

** Hollywood Crush Twitter