We told you back in January that Kristen Stewart signed on to be the face of Balenciaga’s new scent. Today, we bring you all the delicious details about the new fragrance and how the non-perfume-wearing KStew ended up as spokeswoman for a luxury fashion house.
Women’s Wear Daily reports that the fragrance, named Florabotanica, will be released in September. Kristen describes Florabotanica as "natural" and "alive." "I think that as a young person wearing it, it kind of puts you on this level of, like, ‘Whoa, check me out,’" she told the trade magazine.
Balenciaga is trying to attract younger buyers with this scent, so in that respect, it makes sense to use "Twilight" star Kristen Stewart in the advertisements. Still, it seems a bit odd to have an actress who openly admits that she doesn’t wear fragrance representing a fragrance. "I was never the one wearing my mom’s perfume and trying to be sexy," Kristen admitted. "I was like hanging out with my brothers and doing the opposite of that." Ultimately, it was her close relationship with Balenciaga designer Nicholas Ghesquière that convinced her to sign on. "I would have done anything with him," she explained. "I want to be part of this art project." For his part, Nicholas picked the actress to front his new product because she’s the "perfect beauty" and "perfect personality" to walk through a garden of "nice and nasty" flowers. We, er, totally agree?
In the perfume’s new print ads, Kristen strikes a strong pose in a floral-print architectural dress. She’s so pale in the image that we’re reminded of another reason why KStew should front a perfume: If Bella’s scent was so powerful that it drew Edward to her, we’d shell out plenty to wear what she’s wearing!
Will you wear the same perfume as Kristen Stewart? Tell us in the comments and on Twitter!