By Nuzhat Naoreen

Paul Rust couldn't help but question himself after being cast as the nerdy lead in "I Love You, Beth Cooper." In an exclusive extra from the DVD, which hits stores tomorrow, Paul admitted that while he was initially really excited to get the role of the "geekiest guy in high school," he went through a phase of wondering whether he was cast because he actually gave off dorky vibes. It bothered him so much, he asked his friends!

"I actually had talk to friends and be like 'am I really…am I nerdy?'" Paul recalled. His pals assured him he wasn't. "They were like no, no, no you got the party because you were funny." We agree! Anyway, everyone's got a lil' nerd in them, right? "I think everybody kind of has nerd moments in their life where they don't handle things in the best way that they want to or they kind of do it awkwardly and uncomfortably and they take a situation that could be easy and make it much worse," Paul said. Uh, been there, done that.

Viral marketing campaigns are no new phenomenon. We’ve seen them with HBO’s first “HBO reminds vampires to drink responsibly” ads for "True Blood," we saw them at Comic-Con with Focus Features’ “9” pedicab and text messaging contest, but Fox decided to reach one step further to try to make the success of “I Love You, Beth Cooper” a personal matter.

The Wallstreet Journal reported that Twentieth Century Fox paid an L.A. high school valedictorian $1,800 to (seemingly) spontaneously announce a crush during her graduation speech and then attribute her confession to the trailer for "Beth Cooper," where star Paul Rust’s character made a similar admission to Hayden Panettiere’s Beth Cooper. Read more...

If you saw "I Love You, Beth Cooper" over the weekend, then you know that along with Hayden Panettiere and Paul Rust, there's one other "star" in the high school rom com that got lots and lots of screen time: Paul's Spiderman underpants. The actor's alter-ego Dennis Cooverman winds showing off his Spidey covered bum after a series of unfortunate events, but Paul says it wasn't so easy to get those skivvies into the film in the first place. "Marvel wouldn't normally release their trademark Spiderman to be on the butt of a guy — of a skinny guy! — but the director, Chris Columbus, has a really great relationship with Marvel," Paul told Hollywood Crush. "So he just made a call and they were like, 'Sure!'"

Press play above to hear more about his now-famous undergarment and keep reading to see where they are now after the jump! Read more...

Though Paul Rusts token brainiac valedictorian Dennis' confession of love to Hayden Panettiere's Beth Cooper in this weekend's "I Love You, Beth Cooper" was a once-in-a-lifetime, perspective changing event, "Beth Cooper" is far from the first movie to declare its feelings to, well, us via the main title.

Here's a look back at other movies that have told us outright just how much they care:
"Everyone Says I Love You": Woody Allen created his career by making movies that analyze the truth behind love and relationships ("Annie Hall" and "Manhattan," anybody?) and his 1996 comedy/musical "Everyone Says I Love You" starring Edward Norton and Drew Barrymore is no different. Following the storylines of a family of rich Upper East Siders and their fickle love-lives, "Everyone Says I Love You" is arguably Woody's best film of all time. Read more...

With her new flick "I Love You, Beth Cooper," Hayden Panettiere captures Paul Rust's heart as the titular high school goddess, Beth Cooper. Her stereotypical popular head cheerleader role quickly develops into a not-so-stereotypical, three-dimensional character who Paul's Denis Cooverman discovers might not be the same girl he'd idolized for so long. Nonetheless, Hayden, whose only offscreen pom pom experience includes playing one for Halloween and once at a game when she was very young, still manages to make being peppy believable in "Beth Cooper" as she's no stranger to putting on the uniform for her roles.

Here is a look back at Hayden's cheerleading roster:
"Remember the Titans": Though she wasn't wearing a uniform, Hayden's breakout performance as Coach Bill Yoast's daughter Sheryl was of a much better team supporter than the Titans own head cheerleader (a pre-"Blue Crush" Kate Bosworth). Her accurate side-line football criticism and encouragement was sure to make coaches nationwide wonder if they should have their own daughters tag along to football practice. Read more...

Yesterday we shared with you "I Love You, Beth Cooper" actor Paul Rust's reaction to Hollywood Crush casting him as Facebook founder Mark Zuckerberg in the upcoming Facebook movie, but if you thought he was already giddy about that shout out, then you have to check out what he had to say when we inquired about who he's crushing on in real life.

In "Beth Cooper" (which hits theaters today!), he plays a token brainiac who falls hard for the token popular girl (Hayden Panettiere), but Paul's affections in real life go toward, um, not one, but two, older women. Press play above to see who it is, and then after the jump, check out our way of combining Paul's two loves into one. Read more...

Remember when Hollywood Crush came up with our own wish list of actors to play Facebook founder Mark Zuckerberg in the upcoming film "The Social Network"? Yes, for the movie (check out a recent script leak here), which is based on the soon-to-be released “Accidental Billionaires” book, we cast a few good men to play the brainy social-networking god, including "I Love You, Beth Cooper" actor Paul Rust. As it turns out, Paul has very in-tune friends — one of them saw our post and passed on the link to the star. And, well, you'll have to press play below to hear his priceless reaction!

What do you think — could Paul Rust take a turn as Mark Zuckerberg?

FROM MOVIES BLOG: Though season four of NBC’s “Heroes” won’t start for a few more months, Hayden Panettiere told MTV News that there’s a new mysterious group that fans can look forward to in September: The Carnival.

Panettierre, who plays the title role in July 10th’s “I Love You, Beth Cooper,” is already preparing for more adventures as super-powered cheerleader Claire Bennet. “The next season of ‘Heroes’ has a lot of characters that are coming in,” says Panettierre, “There’s something called The Carnival… which is kind of the opposite of what The Company was."

Continue reading more about Hayden Panettierre's "Heroes" scoop at MoviesBlog.MTV.com.

What happens when a super nerdy high school valedictorian professes his love for the most popular girl in class? That's the question at the heart of the upcoming romantic teen comedy, "I Love You, Beth Cooper." The flick, starring "Heroes" hottie Hayden Panettiere as Beth Cooper and Paul Rust as the wannabe lover, doesn't hit theaters until July 10, but we've got a first look with five exclusive clips.

One other thing worth noting: The film is directed by Chris Columbus, who's directed such prior fare as two "Harry Potter" movies, both "Home Alone" flicks and seminal '80s teen film "Adventures in Babysitting." Take a gander at one of the clips below and then click here to watch the rest. And if you're interested in submitting your own real-life confessions, you can do so over here.