Hollywood Crush › OP

Here comes summer, y'all! With only a few short weeks 'til the warm weather hits and a brand new collection of beachy trends debut, surf-inspired brand Ocean Pacific has launched a fun and fresh marketing campaign—which, with its cast of cute celebs and collection of buzzworthy videos, comes off less like a catalog and more like a full-fledged CW drama. Welcome to Destination OP! (Note: not to be confused with destination "The O.C.," where fashion takes a backseat to overdosing on painkillers and committing murder.)

With six pretty young actors and a picture-perfect West Coast ghost town to serve as a set, the campaign features Mark Salling, Chord Overstreet, Brenda Song, Aly Michalka, Rob Kardashian and Kat Graham as friends on a fashion-forward summertime road trip—complete with bikinis, board shorts and an endless supply of cute canvas shoes. And after seeing how great the OP line looks on some of our favorite young Hollywood faces, we may just have to head over to Wal-Mart for a closer look at some of those styles.

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Tags Aly Michalka, Brenda Song, Chord Overstreet, Kat Graham, Mark Salling, OP, Rob Kardashian

It's like a veritable teen show party in Op's new "Back to College" campaign, which the clothing company unveiled yesterday.

CW stars Jessica Szohr ("Gossip Girl") and Trevor Donovan ("90210") posed with "Glee"'s Dianna Agron and Cory Monteith along with sometimes-actress but mostly singer Cassie for a photo shoot at UCLA to advertise Op's fall 2010 collection.

The photos show the gang hanging out in dorm rooms and on a typical collegiate quad, and the collection seems to contain a lot of plaid, stripes, and hoodies. (If you'll recall, last fall, the brand also napped a bunch of familiar stars like Brody Jenner, Sophia Bush and more.)

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Tags Cassie, Cory Monteith, Dianna Agron, Fashion & Style, Jessica Szohr, OP, Trevor Donovan, Video

By Haley Murphy

It seems that more and more lifestyle brands are replacing models with celebrities as faces to represent them. With Fergie for MAC cosmetics, Lindsay Lohan for Fornarina and most recently, Hayden Christensen for Lacoste, it’s no surprise that a California-friendly line like Ocean Pacific (a.k.a. Op) has gathered a few of the hottest Hollywood stars to front its new fall line.

Op started using familiar personalities in ads for its Spring/Summer 2008 “OPen Road” campaign, which starred Kristin Cavallari, Rumer Willis, Christina Milian, Josie Maran, Pete Wentz, Corbin Bleu and Wilmer Valderrama. The original beachy lifestyle brand has now stepped up the ante with "One Tree Hill" actress Sophia Bush, Good Charlotte’s Joel Madden,"The Hills" playboy Brody Jenner, "90210" vixen AnnaLynne McCord, singer (and sister to Beyoncé) Solange Knowles and "Dancing with the Stars" contestant Cody Linley. Read more...

Tags AnnaLynne McCord, Brody Jenner, Joel Madden, OP, Sophia Bush